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Positioning & Advocacy
15.01.2025

Let’s refurbish the refurbished market!

Refurbishment has huge potential to drive the EU’s circular economy goals—cutting emissions, reducing raw material dependencies, AND giving consumers the affordable, sustainable choices they are eagerly looking for. A ‘best of both worlds’ gem? Not really.

Here’s the catch: What does refurbished actually mean, and what can consumers expect when buying refurbished? Nobody knows.

There are no rules for how you use your refurbished product—sing away! But there should be clear rules for your refurbished phone!

  1. Clear definition of refurbished, backed by a 2 year minimum warranty
  2. Clear standards for indicators like ‘as good as new’
  3. Clear information on who did what to refurbish a product

So, how do we upgrade this refurbished market? Find out here