This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Live
|Webinar
Empower women, improve the market
Women are responsible for 80% of consumer purchasing decisions, but do the companies that design, manufacture and market products understand their needs?
Wed | Mar 06 |
11:00
CET
About this Webinar
A global study puts women’s combined consumer spending power at $30 trillion worldwide. Women are responsible for the majority of purchasing decisions on everything from cars to energy supply to food and medicine.
Despite this, companies that design, manufacture and market to women don’t always meet their needs. On March 6th, to mark the week of International Women’s Day 2024, Euroconsumers will Start Talking about how Empowering women can improve the market from a range of different angles
Lucy Neiland
Business Anthropologist, Ipsos
See on LinkedIn
Flavia Marzano
Digital Transformation Consultant
See on LinkedIn
Rebecca Fleming
Legal and Policy Officer, DG Justice and Consumers, European Commission
See on LinkedIn
Jo-Anne Godden
CEO at RubyMoon
See on LinkedIn
Top questions:
01
How is the research, design and development of gender-equal products and services different from the norm?
02
What does gender equal consumer policy look like?
03
How does income, location and age impact women’s access to essential goods and who is trying to fix it?
04
How companies are creating equitable and fair production and consumption across the supply chain?
05
Looking ahead: how will markets change when women are centered more in decisions and design?